Our Members

Niklas Adalberth

"I’m excited to be able to contribute to a community of founders who are thinking critically about their giving. Together I believe we can achieve a huge amount of good."

Niklas co-founded unicorn payment company Klarna 2005, backed by investors such as Sequoia, Atomico and General Atlantic. More than 10 years later he quit his operational role as deputy CEO to found tech-for-good Norrsken Foundation. Norrsken invests in entrepreneurs such as Welcome Movement, Doctrine and Karma that tackles the biggest problems in society. In addition to investments, Norrsken last year opened the largest co-working space in Europe for people that tries to improve the world with over 350 members.

Kathryn Petralia

"Committing our time and resources to the communities in which we live and work has always been part of Kabbage’s culture. We are pleased to be part of an organization that shares our values and amplifies our collective efforts."

Kathryn is Co-Founder of Kabbage a fintech company that allows businesses to access working capital through an online platform within minutes, compared to traditional, offline lending practices which can take weeks. Kabbage ranked on the Inc. 500 list as one of the fastest-growing companies in the US for the third consecutive year, on Deloitte’s Fast 500 list, and is in the top 10 of KPMG's Fintech 100.

Kathryn is also a Member of the Board of Directors of the Atlanta Chamber Music Festival, an orchestra camp for young musicians with limited financial means. She was also named as one of Forbes 100 Most Powerful Women in the World.

Eric Wahlforss

Founder & CPO
"I love the vision behind Founders Pledge. This is a movement driven by thoughtful people who are all about maximising positive impact on the world we live in. I'm excited to be a part small part of it."

Eric Wahlforss is Founder and Chief Product Officer (CPO) at SoundCloud, the world’s largest open audio platform. As Chief Product Officer, Wahlforss leads the strategy around all product initiatives to ensure a clear product vision is in place and aligned across the organization with a focus on the creation and building of products and features that enhance the SoundCloud experience for users.

Since its inception in 2007, Wahlforss has been responsible for overseeing product strategy, engineering and design, alongside creating and shaping the technical vision. He leads the team of product and design specialists who support the development and creation of the SoundCloud platform and products. Over the past 10 years, the company has experienced exponential growth, and today, more than 10 million creators are heard on the platform every month.

Prior to founding SoundCloud, Wahlforss held roles at various companies including Gate5 which was acquired by Nokia in 2007. He holds a Master of Science in Industrial Economics from the Royal Institute of Technology in Stockholm, and studied three years at the Stockholm School of Economics.

In addition to his role at SoundCloud, Wahlforss is also a musician and DJ, creating and performing under the artist name, Forss. His latest album, Ecclesia is available on SoundCloud.

You can follow Eric on SoundCloud at http://soundcloud.com/eric.

Jen O'Neal

Founder & President

Jen founded Tripping.com and helped grow it into the world's largest site for vacation homes with over 12 million properties in 150,000 destinations worldwide. Prior to founding Tripping, Jen helped build venture-backed companies in Silicon Valley, Central America, and London. She was also one of the first employees of the ticket marketplace company StubHub, where she developed their brand and marketing group before its $285 million acquisition by eBay.

Jen spends her free time exploring new places, mentoring entrepreneurs, and commiserating over Cal’s NCAA rankings. She's excited to be part of FP since it's a chance for her to give back and create a positive impact on the world outside of her office.

Mada Seghete


Mada is Co-Founder and Head of Marketing at Branch Metrics, an award winning innovative mobile linking platform which is dramatically changing how content is discovered and delivered on the Internet. Branch powers deep linking and mobile attribution for some of the most advanced apps in the world, including names like Airbnb, Pinterest, Slack, Ticketmaster, Tinder, Starbucks, and Yelp.

Mada has a BS in Computer Engineering from Cornell and a masters in design from Stanford before jumping straight to the forefront of competitive startups in Silicon Valley. When she's not working on the Branch dashboard or partner products, Mada likes to go to growth hacking meet ups, play with dogs, and play the latest addictive mobile game.

Tracy Holland

Co-Founder and CEO
"If I can assist other women in knowing their worth, and provide access to the means needed to build a life of self reliance and independence, I have succeeded."

Tracy Holland is one of the leading innovators in the beauty and personal care industry as a key retail strategist and market development expert. As co-founder and CEO of HATCHBEAUTY, her background has led the company in both financial and business growth strategies. Offering best-in-class innovation and design, product development, and branding coupled with vertically-integrated testing and manufacturing capabilities, HATCHBEAUTY has approximately 135 employees, over 10 owned brands, and 20 retail partnerships. Tracy's expertise in the areas of national brand development and tactical sales planning have led to successful market launches along with domestic and international sales efforts for brands such as Nuance Salma Hayek, Orlando Pita Haircare, FOUND, Naturewell, Kristopher Buckle, and Costco’s Beauty’s Most Wanted prestige beauty strategy.

Tracy Holland is a member of YPO, and West Coast chairperson, as well as board member, of the beauty industry group, ICMAD. She is a member of The Committee of 200, (C200), an invitation-only membership organization of the world’s most successful women business leaders. A mother of three and Winner of Ernst & Young’s prestigious Entrepreneur of the Year award 2017, Tracy continues to inspire women to push past cultural barriers and lead the way in business and tech.

Kathryn Minshew

Founder & CEO

Kathryn is the Muse's CEO and number one swashbuckler. Kathryn has spoken at MIT and Harvard, appeared on The TODAY Show and CNN, and contributes on career and entrepreneurship to the Wall Street Journal and Harvard Business Review. She was named to Forbes’ 30 Under 30 in Media and Inc.’s 15 Women to Watch in Tech. Before founding The Muse, Kathryn worked on vaccines in Rwanda and Malawi with the Clinton Health Access Initiative and was previously at McKinsey. Say hi on Twitter @KMin.

Jean-Baptiste Rudelle

Founder and CEO
As an entrepreneur, I’ve been very lucky to be at the right time in the right place. So I believe it’s my duty to give back to the community.

JB founded Criteo in 2005 and has driven its growth into a truly global organization with technology as its heart beat and its clients as its focus. Having transitioned his role from CEO to Executive Chairman in 2016, JB returned to the role of CEO in April 2018. A serial entrepreneur, in addition to a number of start-ups, JB also founded The Galion Project, a non-profit think tank that helps other entrepreneurs to grow faster.

Emmanuel Arnaud

Founder / CEO

Emmanuel Arnaud is the CEO of HomeExchange and GuesttoGuest. A graduate of HEC Paris and the Harvard Kennedy School, he has combined his passion for sustainable development with his passion for traveling to revolutionize the home exchange market. Arnaud founded GuesttoGuest in 2011. In 2017, GuesttoGuest acquired U.S.-based HomeExchange, creating a world leader in the home swapping market. Solidly anchored in the sharing economy, GuesttoGuest is a promising alternative to traditional hospitality markets, ensuring that peer-to-peer transactions become ever-more mainstream. Arnaud is a sharing economy insider with management, entrepreneurship, start-up and leadership expertise. He is frequent keynote speaker and panellist at travel, technology and other events. He is the recipient of Echo Touristique’s “Person of the Year 2017” trophy for innovation and the FACCNE (French-American Chamber of Commerce New-England) Business Award 2018.

John Sun

We all rely on our broader communities for our successes, and it's only right that we give back when possible. Founders Pledge should be a no-brainer for any founder.

John has been at intersection between finance and technology since graduating from University of Illinois - Urbana Champaign in 2007. He's been involved in several fintech startups in the past several years, 2 of which he co-founded. His latest project, Avant, is an online consumer lender focused on expanding access to affordable credit, and making it cheaper and easier for the middle class around the world to borrow money. Til date, Avant has raised more than $600 million of equity and more than $3 billion of debt capacity from prominent investors like August Capital, Peter Thiel, Tiger Global, and General Atlantic among many others.

Jah Ying Chung

Founder and CEO of Launchpilots (Acquired by Robin8)
As an efficiency geek, I see the Founders Pledge as one of the most efficient ways for entrepreneurs to do good - their research and resources help me vastly reduce the time I need for donation decisions, while maximizing the ROI of my donation dollars.

Jah Ying is the Founder and Air Marshal of Launchpilots, an online partnership platform connecting student leaders with brand sponsorships. Brands work Launchpilots to engage and empower students across China with their products and programs.

With a network of over 25,000 student leaders in 16 countries, Launchpilots has created over 100 campaigns for brands like Adidas, L’Oreal and Airbnb, and connected students across Asia with over HK$1,000,000 worth of cash and in-kind sponsorships. Launchpilots was acquired by US-China influencer platform, Robin8, in 2017.

Jah Ying started her first business at 10, selling selectively bred hamsters to her teachers and members of online communities. Since then, she continued to build up her entrepreneurial and community building skills while launching environmental campaigns and social enterprise projects for global climate change NGO 350.org (Global Work Party, Great Power Race) and venture philanthropy firm Social Ventures Hong Kong (Playtao, Sonova Institute). Jah Ying has also worked with Civic Exchange and the United Nations Development Program, editing and publishing reports on social and economic development issues in Hong Kong and China.

Megan Klimen

Megan is Founder and COO of 3Scan, a biotech company that offers automated microscopy services and software for the 3D analysis of cells, tissues and organs.

Megan also helped in founding and running the BIL Conference series, and has experience in running projects all across the world. Her passions include travel, disaster relief, and growing small companies into large ones. Currently, she is involved in Start-Up Chile.

Megan has a degree in Biology and Anthropology from UC San Diego.

Meet our team

Meet the team behind the pledge