Our Members

Niklas Adalberth

"I’m excited to be able to contribute to a community of founders who are thinking critically about their giving. Together I believe we can achieve a huge amount of good."

Niklas co-founded unicorn payment company Klarna 2005, backed by investors such as Sequoia, Atomico and General Atlantic. More than 10 years later he quit his operational role as deputy CEO to found tech-for-good Norrsken Foundation. Norrsken invests in entrepreneurs such as Welcome Movement, Doctrine and Karma that tackles the biggest problems in society. In addition to investments, Norrsken last year opened the largest co-working space in Europe for people that tries to improve the world with over 350 members.

Andrew Fisher

Executive Chairman
"A lot of support is provided in terms of researching the charitable cause and making sure it has real impact. Often you don’t have time as an entrepreneur to really think through not only what cause is most motivational for you to support, but also, whether you can have genuine impact. This has been tremendously helpful to me.”

Andrew joined Shazam in 2005 as Chief Executive Officer before becoming Executive Chairman in 2013. Andrew is also a Non Executive Director of Marks and Spencer plc and a Non Executive Director of MoneySupermarket Group plc.

Over the past 20 years, Andrew has led the successful growth of a number of technology focused enterprises. He founded and was Managing Director of TDLI.com which was acquired by InfoSpace Inc and previously participated in a management buyout of Thomson Directories.

Andrew was awarded an O.B.E. for services to the UK digital economy in 2016.

Kathryn Petralia

"Committing our time and resources to the communities in which we live and work has always been part of Kabbage’s culture. We are pleased to be part of an organization that shares our values and amplifies our collective efforts."

Kathryn is Co-Founder of Kabbage a fintech company that allows businesses to access working capital through an online platform within minutes, compared to traditional, offline lending practices which can take weeks. Kabbage ranked on the Inc. 500 list as one of the fastest-growing companies in the US for the third consecutive year, on Deloitte’s Fast 500 list, and is in the top 10 of KPMG's Fintech 100.

Kathryn is also a Member of the Board of Directors of the Atlanta Chamber Music Festival, an orchestra camp for young musicians with limited financial means. She was also named as one of Forbes 100 Most Powerful Women in the World.

José Neves

Founder & CEO
"Founders Pledge is a revolutionary approach to early stage philanthropy that allows founders of tech companies to “give back” at a point where they may be worth a lot on paper but very little (if anything!) in cash. Hopefully, the pledge will send a message to the global tech community that tech businesses may not be the biggest contributors to not-for-profit organisations and NGOs today, but they will be in the future and that we are materially committed to the values of corporate social responsibility."

José Neves is founder and CEO of Farfetch, a global community of over 300 fashion boutiques offering an inspirational shopping experience to fashion-forward consumers.

In creating Farfetch, José brought together his interests and experience in fashion, technology, design, wholesale and retail to create a business that gives boutiques the opportunity to compete with the leaders of fashion e-commerce. Farfetch now features more that 300 boutiques, has customers in over 180 countries and receives an average of 9 million hits monthly.

José has received numerous accolades, including The Business of Fashion’s 500 People Shaping the Fashion Industry in 2013, Ernst & Young’s 2013 Entrepreneur of the Year and Vogue’s DirectorsOf.COM Top Entrepreneur in 2011.

Eric Wahlforss

Founder & CPO
"I love the vision behind Founders Pledge. This is a movement driven by thoughtful people who are all about maximising positive impact on the world we live in. I'm excited to be a part small part of it."

Eric Wahlforss is Founder and Chief Product Officer (CPO) at SoundCloud, the world’s largest open audio platform. As Chief Product Officer, Wahlforss leads the strategy around all product initiatives to ensure a clear product vision is in place and aligned across the organization with a focus on the creation and building of products and features that enhance the SoundCloud experience for users.

Since its inception in 2007, Wahlforss has been responsible for overseeing product strategy, engineering and design, alongside creating and shaping the technical vision. He leads the team of product and design specialists who support the development and creation of the SoundCloud platform and products. Over the past 10 years, the company has experienced exponential growth, and today, more than 10 million creators are heard on the platform every month.

Prior to founding SoundCloud, Wahlforss held roles at various companies including Gate5 which was acquired by Nokia in 2007. He holds a Master of Science in Industrial Economics from the Royal Institute of Technology in Stockholm, and studied three years at the Stockholm School of Economics.

In addition to his role at SoundCloud, Wahlforss is also a musician and DJ, creating and performing under the artist name, Forss. His latest album, Ecclesia is available on SoundCloud.

You can follow Eric on SoundCloud at http://soundcloud.com/eric.

Jen O'Neal

Founder & President

Jen founded Tripping.com and helped grow it into the world's largest site for vacation homes with over 12 million properties in 150,000 destinations worldwide. Prior to founding Tripping, Jen helped build venture-backed companies in Silicon Valley, Central America, and London. She was also one of the first employees of the ticket marketplace company StubHub, where she developed their brand and marketing group before its $285 million acquisition by eBay.

Jen spends her free time exploring new places, mentoring entrepreneurs, and commiserating over Cal’s NCAA rankings. She's excited to be part of FP since it's a chance for her to give back and create a positive impact on the world outside of her office.

Brynne Kennedy

"It is my privilege to be committing a share of my exit proceeds to causes that I feel strongly about. My current focus is on building MOVE Guides - helping 21st century organisations move people talent worldwide to solve global challenges - and creating value for our employees and shareholders. I am grateful that the Founders Pledge provides a platform to give back at exit, so I can now focus on leading MOVE Guides to success, and then contributing to the development and success of others through charitable donations."

Brynne Herbert is the founder & CEO of MOVE Guides. Under her leadership, MOVE Guides has grown from an idea to an award winning start-up working with the world’s largest companies & supporting moves across 6 continents. Brynne is part of London’s Tech City Insider 100 & the SV2UK 100 (CEOs of 100 top UK tech companies), & was nominated to the 2015 Google Award for Women in Digital. She is also a recognized subject matter expert on talent mobility, entrepreneurship & gender equality, & a registered Global Mobility Specialist with Worldwide ERC. Brynne has lived in the US, EMEA & APAC, & speaks 5 languages. Prior to starting MOVE Guides she worked as an investment banker at Lehman Brothers & Standard Chartered.

Miguel McKelvey

Founder and CCO

Miguel directs all architecture, design, and construction activities at WeWork. Previously, he created the design framework and led the national retail roll-out for American Apparel and was involved in the early-stage development of several companies. He earned his BA from the University of Oregon.

Kris Gale

Co-Founder and CEO
"If you're in the right place at the right time in the tech industry, you can have a huge windfall. To even entertain the idea that you've earned and deserve to keep all of the wealth from a big exit is a shameful intellectual and moral failure."

Kris was an early employee at Yammer and is most recently a co-founder at Clover Health.

Mada Seghete


Mada is Co-Founder and Head of Marketing at Branch Metrics, an award winning innovative mobile linking platform which is dramatically changing how content is discovered and delivered on the Internet. Branch powers deep linking and mobile attribution for some of the most advanced apps in the world, including names like Airbnb, Pinterest, Slack, Ticketmaster, Tinder, Starbucks, and Yelp.

Mada has a BS in Computer Engineering from Cornell and a masters in design from Stanford before jumping straight to the forefront of competitive startups in Silicon Valley. When she's not working on the Branch dashboard or partner products, Mada likes to go to growth hacking meet ups, play with dogs, and play the latest addictive mobile game.

Daniel Macklin

"I joined Founders Pledge as it's a great way for entrepreneurs to give back and have a positive impact on society. For me, it's the right thing to do."

Dan Macklin is a Co-Founder at SoFi, a new kind of finance company taking a radical approach to lending and wealth management. To date, SoFi has lent more than $16 billion in mortgages, personal loans and student loan refinancing. In September 2015, SoFi announced a $1 billion Series E funding round led by SoftBank.  Prior to SoFi, Dan spent twelve years at Standard Chartered Bank across London, Singapore and Shanghai. Dan is a graduate of the University of Durham in England and the Stanford Graduate School of Business and has been interviewed by publications including Bloomberg, CNBC, Financial Times, Forbes, Reuters and Wall Street Journal.  Dan was named as one of the 25 Inspiring Entrepreneurs to Watch in 2017 by Inc and, much to the amusement of his kids, was selected as one of the 40 Coolest People Under 40 in Silicon Valley by Business Insider. @macklindan

Tracy Holland

Co-Founder and CEO
"If I can assist other women in knowing their worth, and provide access to the means needed to build a life of self reliance and independence, I have succeeded."

Tracy Holland is one of the leading innovators in the beauty and personal care industry as a key retail strategist and market development expert. As co-founder and CEO of HATCHBEAUTY, her background has led the company in both financial and business growth strategies. Offering best-in-class innovation and design, product development, and branding coupled with vertically-integrated testing and manufacturing capabilities, HATCHBEAUTY has approximately 135 employees, over 10 owned brands, and 20 retail partnerships. Tracy's expertise in the areas of national brand development and tactical sales planning have led to successful market launches along with domestic and international sales efforts for brands such as Nuance Salma Hayek, Orlando Pita Haircare, FOUND, Naturewell, Kristopher Buckle, and Costco’s Beauty’s Most Wanted prestige beauty strategy.

Tracy Holland is a member of YPO, and West Coast chairperson, as well as board member, of the beauty industry group, ICMAD. She is a member of The Committee of 200, (C200), an invitation-only membership organization of the world’s most successful women business leaders. A mother of three and Winner of Ernst & Young’s prestigious Entrepreneur of the Year award 2017, Tracy continues to inspire women to push past cultural barriers and lead the way in business and tech.

Meet our team

Meet the team behind the pledge