I already intended to allocate a significant portion of any potential financial success from Ometria towards starting a very specific charity that I'd been thinking about for almost a decade. The Founders Pledge allowed me to institutionalise this commitement, and ensure that whatever happens in the future doesn't derail this plan. There's simply no downside to signing the Pledge, and I believe that it's only a matter of time before all entrepreneurs join us in doing so.
Ivan Mazour is the founder and CEO of Ometria, helping retailers create marketing experiences their customers love. As well as holding degrees in Mathematics from Cambridge University, and in Economics from the Open University, Ivan is a regular public speaker, and is the author of several books and a popular blog.