I believe all businesses should strive to benefit society as well as shareholders. Unfortunately, due to the multitude of other pressures, very few startups actually manage to achieve that in their lifetime. Making the Founders Pledge is a wonderfully simple initiative that allows entrepreneurs to bridge that gap by actively contributing as and when they create the opportunity. It's an important step in building a culture of social contribution that I'm proud to be part of.
Guy is co-founder & CEO of Lavanda, a pioneering property manager and hospitality service for the sharing economy. Prior to Lavanda, Guy was Head of Marketing at Shutl where he helped scale the business from inception through to its eventual acquisition by eBay in 2013. Guy has a Masters in European Business from ESCP-EAP and a Joint Honours BA in Spanish & Italian from the Universty of Bristol.