I guess you’re born with nothing and die with nothing so what happens in between that is important. The Founders Pledge was a very simple commitment to living and working for something more important than myself, and I’m keen for my kids to have that same commitment as they grow up.
Ben is co-founder of Unscriptd, the world’s first athlete publishing company and Cristiano Ronaldo was the first athlete to sign onto the platform in June 2015. Ben has spent the last 25 years in the sports & entertainment industry and is considered a global expert in sports marketing and storytelling.
Prior to Unscriptd, Ben was International Sports Marketing Director for NIKE Inc working with many of the world’s most famous athletes and teams to develop an emotional connection through uncovering the story behind the story and making a connection on not just a sporting level but also a human level.
Ben signed up to Founders Pledge in New York recently for the simple reason of reminding himself of the bigger picture of giving back to society. He was inspired by a quote from Karl Reiland: “in about the same degrees that you are helpful to others you will be happy”.