Joe co-founded Skimlinks with Alicia after joining the original Skimbit back in Feb 2008 (they are old friends from university in Sydney). Joe looks after business development, sales, and marketing: growing and improving our publisher base and generally works with Alicia to lead the Skimlinks team.

Joe previously founded SiteRefinery, which acquires under-performing websites/domains and turns them around in terms of traffic, functionality, and monetization. He built up these three skills over years of running his own websites as an internet marketer and affiliate. Prior to that Joe was Head of New Media at Finger Lickin' Records, an independent electronic music label, also worked at Cisco Systems both in EMEA and Asiapac (i.e. the UK and Australia).

Joe's ultimate mashup would be made up of music, food and technology. He mixes a mean lychee martini, loves to start crafty ideas on the Internet and wants to be the new David Thompson. Joe was quite dubious of, but now recently very fond of Twitter.