Ali is the founder of Tulip Retail and formerly the CEO and founder of Well.ca, Canada's largest online health, baby and beauty store.

Ali spends most of his time planning for growth, managing staff, and developing technologies. Prior to founding Well.ca, Ali worked at Research In Motion (RIM) where he independently developed BrickBreaker, the most popular Blackberry game that is now on more than 15 million devices worldwide. In 2005, Ali was RIM's youngest patent recipient. Prior to RIM, Ali worked in Microsoft's Redmond office on the Office 2007 User Interface Team.